ABSTRACT
In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content. Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youths. This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s. Finally, the expected results due to the past studies on this topic will be that male youths read both information on national and international news more than female youths read more of entertainment than male youths.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vi
Table of contents vii
CHAPTER ONE
Introduction
1.1Background of the study 1
1.2Statement of the research problem 6
1.3Objectives of the study 7
1.4Significance of the study 9
1.5Research Question 9
1.6Research Hypothesis 10
1.7Theoretical Framework 12
1.8Definition Of Terms 14
1.9Assumption 17
1.10 Expected Results 17
1.11 Limitations of the study 18
CHAPTER TWO
Review of the literature
2.1Literature review 19
2.2Review Of Relevant Literature 19
2.3Summary of the Literature Review 31
References
CHAPTER THREE
METHODOLOGY
3.1Research Method 34
3.2Research Design 35
3.3Research Population 35
3.4Research Sample 36
3.5Measuring Instrument 38
3.6Data Collection 38
3.6 Method of Data Analysis 39
3.7 Expected Results 39
CHAPTER FOUR
Data Analysis and Results
4.1Data analysis 41
4.2Results 41
4.3Discussions 43
CHAPTER FIVE
5.1Summary 58
5.2Recommendations 58
References
Appendix
